DR.S.SUJATHA
DR.S.SUJATHA

Designation: Associate Professor & HoD

Qualification: MBA, Ph.D

Vidwan ID:

Full Name

DR.S.SUJATHA


Email

hodmba@methodist.edu.in


Total Experience

24 [Teaching: 24, Industrial: 0]


Paper Publications

International: 3, National: 6

Subjects Handled

ACCOUNTING FOR MANAGEMENT

FINANCIAL MANAGEMENT

FINANCIAL RISK MANAGEMENT 

INTERNATIONAL FINANCIAL 

INVESTMENT MANAGEMENT

PROMOTION AND DISTRIBUTION MANAGEMENT

BUSINESS INTELLIGENCE

Research Area

MARKETING & FINANCE

Papers Published/Books Published

Publications in AY 2021-22

  1. Published an article titled “Influence of Demographic Variables on Consumer Buying Behaviour of Luxury Cars in Hyderabad – A Study” in GIS Science Multidisciplinary Journal, Volume 8, Issue 9, 2021.
  2. Published one more article titled “An Exploratory study to analyze the gender perception in Selection of Luxury cars – A Study with special reference to twin cities of Hyderabad & Secunderabad” in Journal of Interdisciplinary Cycle Research, Volume XIII, Issue X, October/2021 with ISSN No. 0022-1945.
  3. Published an article titled “Factors contributing ‘Cognitive Dissonance Behaviour’ among Customers of Luxury Cars” in International Journal of Creative Research Thoughts (IJCRT), Volume 9, Issue 10 October 2021 with ISSN: 2320-2882.

Workshops / Seminars Attended/organized

  1. Participated in one day seminar organized by University of Hyderabad on “Perspectives of Banking Sector in India” on August 3, 2005.
  2. Participated in Staff Development Program on “Marketing Management Instruction: Usage of Effective Pedagogical Methods”, organized by Institute of Public Enterprise, IPE Campus, Hyderabad, sponsored by AICTE, New Delhi, from 12th March to           24th March, 2007.
  3. Participated in one day workshop on Corporate Social Responsibility, jointly organized by Indian Institute of Management, Bangalore & Pragati Mahavidyalaya PG College, Hyderabad on 10th July, 2009.
  4. Participated and presented my paper titled “Demonetization – its Impact, Challenges and Opportunities for Transforming India into Cashless Economy” at Two day National Conference, organized by Stanley College of Engineering and Technology, Hyderabad, during 27-28 Feb, 2017.
  5. Participated and presented my research paper titled “Recent Innovation in Banking Sector in India” in Two Day National Seminar on “Innovations and Challenges in Banking” organized by AMS School of Informatics, OU Road, Hyd on 22-23 Feb,2019. ISBN No: 978-93-5367-413-7.